The Ask
Brooklyn Hip Hop Festival needed marketing assistance for their 2016 festival. DUI created a multi-tiered campaign that would raise awareness of the ’16 lineup.
Brand Inventory and Analysis
In true DUI fashion, we evaluated all the facets of the marketing, organization and promotion and devised a plan to help raise the company’s overall profile.
Strategy Implementation and Execution
DUI facilitated strategic meetings with ICM, Tidal, Tribune Media, iHeart Radio. DUI liaised with artists to confirm their participation in the festival. In addition, we drafted and launched press releases with pickups from New York Times, WPIX 11, Billboard, Revolt, Complex, Source, Vibe, In Flex We Trust, and other notable media outlets.
The Outcome
DUI’s efforts resulted in a 200% increase in ticket sales from any prior year’s sales. Early Bird tickets sold out within 36 hours after release. There was unprecedented interest from panelists and RSVPs were registered at a rate three times faster than previously experienced.