The Ask
The mission was to create a brand identity for a Ultimate Weight Loss that incorporated distinct assets, messaging, and identifiers separating the company from local competition.
Brand Inventory and Analysis
40 Day Reset needed a complete makeover, including selection of a new name by DUI’s partner …. The company did not have any content or media/social media footprint.
Strategy Implementation and Execution
DUI conducted focus groups to review the existing promotional materials and created new assets based on the results. We secured below-industry advertisement rates for print, out of home and radio spots. We identified and secured brand ambassadors from across music, lifestyle, TV/Film spaces, including DJ Khaled, Funkmaster Flex, Cipha Sounds, Jacqueline Laurita (Real Housewives of NJ). We established successful contests for giveaways and product as an added value for our ad buys. We were also about to secure contest entrants who were not winner as warm leads for further potential sales.
The Outcome
40 Day Reset grew from half a dozen locations in 2 states to over 12 locations in 6 states. The company hit record numbers in increased revenues per month. DUI’s work to create brand ambassadors who championed the brand resulted in an increased social media presence, with over 30,000 followers.